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Over the Decades We Have Develped Over 50 Years of Experence

Our Beliefs



Great companies recognize that the whole is always greater than the sum of the parts, when teams reach their full potential is when individuals work together for a common cause. Great teamwork requires contribution, collaboration, cooperation, communication and commitment. Our ultimate goal is aways centered around the success of the team. When you work in arenas where new emerging technologies is essential to your success, the fitness of creativity is always centered around our common core of discovery through collaboration...

Great discoveries and improvements invariably involve the cooperation of many minds. I may be given credit for having blazed the trail, but when I look at the subsequent developments I feel the credit is due to others rather than to myself. - Alexander Graham Bell


Joining the Right Team

The view from the top is always better after the struggle

You don't climb mountains without a team, you don't climb mountains without being fit, you don't climb mountains without being prepared and you don't climb mountains without balancing the risks and rewards. And you never climb a mountain on accident - it has to be intentional.”  - Mark Udall

Join Our Team
Innovative Formulations Teamwork



Celebrating Over 50 Years of


We have the know-how you need.

We are proud of our heritage and many of our original products are still a part of our product line. Originally founded in 1963, our founder Harold Clark established representatives that went door to door selling personal care and home remedies. Some of these products included liniments and ointments. The original product line also included selling personalized family Bibles. The creativity of our origins still hold true today as we are constiantly creating new products that address customer needs. 




We strive to build something special that we’re proud of every day. Our goal is to make the world a better place. We offer great place to work and grow;  as we are  a proven business model that is strongly customer oriented. Our creative product line covers a variety of industries. We are a strong contributor to our communities that we serve and we offer a highly successful financial growth engine for our representatives.

Without craftsmanship inspiration is a mere reed shaken by the wind. -Michelangelo 


Uniquely Customized &

Our Team of Profeesionals bring Brighter Ideas to Light



Our team of professional scientist provided us with the ability to create a uniquely diverse product line. Our planet is approved to manufacture FDA, EPA and USDA products. Additionally, our quality is strictly monitored through rigorous GMP and CGMP quality standards. We strive to meet all of the expectations of our customers and to provide our customers with unsurpassed quality.

The person who follows the crowd will usually go no further than the crowd. The person who walks alone is likely to find himself in places no one has ever seen before. - Albert Einstein


Reaching for new heights

Quality is a Result of Working for Excellence



Founding of Georgia Pride Products

More than 50 years ago, a young hardworking man just out of the US Army named Harold Clark came up with the idea to sell a line of ethnic care, personnel care, specialty products, soaps, and bibles to small business and individuals in and around the Atlanta, Georgia area. In 1963, the height of the civil rights movement was just beginning and Atlanta Georgia was not only the hot spot of civil rights activity but was the heartbeat city of the movement. Innovative Formulations was originally founded in 1963 by Harold Clark and an army veteran. Just as our nation faced the crisis of losing our president, Harold Clark embarked on the launching of a  business that was centered on American Innovation and new technologies. The Georgia Pride product division was the original product line.  Mr. Clark sold all of the original product's doors to the door and the product line included liniments, ointments, and personalized family Bibles. 



DEVELOPMENT of Georgia Pride Product LINE


The next couple of years brought about expansion of Georgia Pride into the water treatment industry and both included domestic and international expansion. Georgia Pride emerged as company with unique products that could handle a variety of waste water and odor control problems. Many of the products were used  city water departments in and around Atlanta. Additionally Georgia Pride held the prestigious account Delta Airlines selling them hand sanitizers and hand care products.

Harold Clark was doing his own little part of bring equality to all people of every color, nationality and creed. His small business was growing and he began to spread a message of love peace and healing to small little communities of every color. As he brought his Georgia Pride Product line to his customer, he developed friendships that would last a life time. Many times Harold would discuss worldview, curent events and the state of our nation with the customer he met.


Expandsion of Georgia Pride Product Line

In the '80s Georgia Pride product line continued to expand and the development into the Innovative Formulations as product lines began to emerge that differed from Personal Care products. The Innovative product line included a variety of industries and institutional products including janitorial supplies, floor care, carpet care, laundry products, sanitation products used in food processing and chemical intermediates used in the textile and carpet industry, etc.

Our registered trademark line of products GREEN OPTIONS has been a staple of our product catalog since we first introduced it. As it meets and/or exceeds the EPA DFE (Design for the Environment) protocol set out that ensures that the products being used by the consumers are environmentally friendly and biodegradable.


Development of Microxyme and lubrix Product lines

In the 90's the development of our LUBRIX and MICROXYME product brands began to emerge. These new innovative product lines included a number of US and international patents that included the developed technologies in micro science and industrial lubrication. The MICROXYME Technologies product focus included the fermentation and development of new bacteria stains that digested many types of industrial waste. It also included the development of enzyme technologies that worked in conjunction with the bacteria stains. Our LUBRIX product branding included a complete line of technologies centered around long-lasting, heat-stable synthetic, and para-synthetic lubricants used in a variety of industrial industries manufacturing process.

During our half-century of growth, we committed to offering each and every one of our customer's first-class service and personal attention.


Development of Custom Processing and Blue Planet Product lines

 Early in the 2000's  Innovative Formulations expanded its product line to include products used a variety of specialized manufacturing industries including carpet manufacturing, plastic and PVC extrusion, textile, rubber manufacturing etc. This specialized product line included customized formulations for our customers through our Custom Processing Division. As new developments in green technologies and water quality technologies were emerging our Blue Planet Technologies branding became essential for our customers to meet new regulatory guidelines for wastewater release. We have the purchasing power and distribution of some of the largest US suppliers, as well as multiple sources of supply raw materials and packaging in both domestic and international markets. Selection: We offer a wide range of over 3,000 products from Personnel care products, Industrial & Institutional product, Microbial & Enzyme-based products, floor care products, Industrial synthetic, and para-synthetic lubricants, cleaning compounds, food processing chemicals, water treatment, solid liquids, aerosols and wipe based chemistries and much more. If you can't find it on the site, then one of our trained professional salespeople can find it for you.


Development of Essential Drilling System Product lines


Our company has expanded to include many product lines and our manufacturing facility produces unsurpassed quality products that live up to quality standards include REACH, NSF EPA, FDA, GMP, and CGAMP. The development of our Essential Drilling Systems Division was developed for the oil and gas drilling industry but encompasses concrete additives used across a variety of industrial applications. Innovative Formulations continues to develop innovative and creative products used in many new emerging markets and our team of scientists continues to work on new creative technologies that revolutionize industrial applications. Today, three generations later as (Joshua Cline joins our organization), we carry on the same legacy of developing fellowship with friends, family, and neighbors through our customers. Today we are still one of the leading producers and developers of personnel care and industrial product in the southeast. From our humble beginnings, to now our third generation of leaders the legacy “to treat our neighbors as we ourselves wanted to be treated” lives on. We have learned from over a half-century of work, that dedication, commitment, and hard work are core values and principals that determine our business success.

Innovative  Formulations


Manufacturing Facility & Warehouse

14 Jefferson Place Newnan Georgia 30263 USA

International Sales Location

20 Market Square, Newnan Georgia 30265 USA

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